Aspectiva is an Israeli AI company, founded in 2013 and acquired by Walmart in February 2019, that applies Natural Language Processing and machine learning to consumer review data. Its core technology analyzes reviews at scale to extract product attributes, surface sentiment, and generate structured insights that inform purchasing decisions.
The company's platform covers several interconnected capabilities: automated review summarization, product attribute extraction, product comparison tools, and personalized recommendations driven by NLP-derived signals. These systems are designed to help shoppers navigate large volumes of unstructured review content more efficiently.
Following its acquisition, Aspectiva was integrated into Store N° 8, Walmart's technology incubation arm, and became Walmart's first R&D and innovation center in Israel. The team continues to operate from Tel Aviv and is now part of Walmart Global Tech Israel. The work feeds into Walmart's e-commerce infrastructure, with the team's NLP solutions serving millions of Walmart shoppers.
