Haus Analytics provides an incrementality platform that helps brands measure the true business impact of their marketing investments. Founded in 2021, the company uses causal inference and AI-powered experimentation to move beyond traditional attribution models, enabling more accurate assessment of marketing effectiveness across channels and campaigns.
The platform comprises three core products. GeoLift conducts geo-based incrementality testing through geographic experiments. Causal MMM optimizes media mix allocation using causal modeling techniques. Causal Attribution delivers daily reporting on marketing performance through causal methods. Together, these tools help brands optimize billions in annual ad spend.
Haus works with notable customers including FanDuel, Sonos, Intuit, AG1, and Jones Road Beauty. The company is led by founder Zach Epstein and backed by investors including Insight Partners, Baseline Ventures, and Haystack. Haus was recognised as a LinkedIn Top Startup in both 2024 and 2025.
The team brings together PhD economists, data scientists, and growth marketing specialists. The company aims to democratise access to causal inference tools and decision science, making rigorous marketing measurement available to businesses of all sizes rather than just those with extensive in-house analytics capabilities.
