Northbeam is the marketing intelligence platform that helps DTC and ecommerce brands achieve profitable growth through advanced attribution and analytics. The company provides a unified view of business data through powerful multi-touch attribution, media mix modeling, and incrementality measurement. Since 2019, Northbeam has pushed the boundaries of machine learning and attribution technology to become the trusted source of truth for over 800 companies managing $130 billion in ad-attributed revenue.
The platform leverages first-party data and innovative measurement technology to track customer journeys across all touchpoints and channels. Northbeam delivers laser-accurate insights that help marketers reduce wasted ad spend, optimize campaigns, and make data-driven decisions with confidence. Features like Northbeam Apex enable direct integration with ad platform algorithms, while the industry-first Clicks + Deterministic Views model attributes revenue to view-through marketing, not just clicks. With $25 billion in ad spend tracked and 2.1 trillion impressions measured, Northbeam has established itself as the industry leader in marketing attribution technology.