Fospha builds a privacy-safe, full-funnel marketing measurement platform, described as a Measurement Operating System for retail commerce. The system delivers daily, ad-level measurement to enterprise retail brands, and is used across DTC, Amazon and TikTok Shop commerce. More than $4 billion of annual ad spend is managed on the platform, with over $40 billion of marketing spend optimised through it; brands use the tool up to 25 times a day.
The platform draws on Bayesian Media Mix Modeling, media mix attribution and incrementality testing. Its product suite includes Media Mix Attribution (ad-level measurement across every channel), Incrementality Testing, Halo (total commerce measurement across DTC, Amazon and TikTok Shop), Brand Impact (measurement of brand spend against business results) and Beam, an incremental forecasting product.
Fospha works with retail, e-commerce and consumer goods brands, among them Dyson, Gymshark, Lululemon, Urban Outfitters and Huel. The company has been active in marketing measurement for over a decade and operates from offices in London, Mumbai and Austin.
