In 2014, Michael Serbinis founded League with a transformative vision: to rethink how people experience healthcare by creating a platform that puts the consumer at the center. After selling his previous company Kobo for $315 million, Serbinis recognized that healthcare was trapped in a reactive, disjointed model. He saw an opportunity to leverage technology to create proactive, personalized health experiences that actually engage people. The company began as a consumer health platform before evolving into the comprehensive healthcare consumer experience (CX) platform it is today, powered by artificial intelligence and reaching more than 63 million people globally.
Today, League is the leading AI-powered healthcare CX platform that enables payers, providers, and healthcare innovators to deliver high-engagement digital health experiences. The company has raised over $285 million in venture capital to fuel its mission, powering digital experiences for some of healthcare's most trusted brands including Manulife, Highmark Health, Medibank, and Shoppers Drug Mart. League's platform combines healthcare expertise with FHIR-native architecture to help organizations unlock health engagement, drive measurable outcomes, and reduce costs. With 10 years and over $500 million invested, the platform delivers the highest level of personalization in the industry, featuring innovations like League Agent Teams™, multi-agent AI systems that orchestrate every step of the consumer journey to close care gaps, lower costs, and create seamless experiences at scale.
