Natural Intelligence, founded in 2009, operates in the intent marketing sector. The company, which is bootstrapped, connects high-intent consumers with brands through its portfolio of trusted comparison platforms. Its products include Top10.com and BestMoney.com, as well as the xMatch platform, which uses proprietary AI and machine learning to facilitate online comparison shopping.
The company reports facilitating over 60 million purchase decisions annually and generating more than $700 million in affiliate revenue. Its scale includes operations in over 200 countries, partnerships with over 1,000 brands, and work across more than 90 categories. Natural Intelligence ranks among the top 30 advertisers on Google worldwide.
The company employs over 500 people, with technical work focused on AI, machine learning, and performance marketing. Its geographic presence includes offices in Tel Aviv and Madrid. Natural Intelligence has been recognized for its workplace culture, reporting that 52% of its workforce and 43% of its management are women.
