PAYBACK GROUP builds and operates the technology behind a coalition loyalty network that links millions of consumers with retailers and service providers. Its technical work spans loyalty platform IT solutions, data-driven multichannel marketing, customer management (CRM), data analytics and customer insights, and customized loyalty program technology. Loyalty Partner Solutions, one of the group's companies, develops the customized IT systems used to run loyalty platforms, while Loyalty Partner handles customer management and data-driven multichannel marketing for partner firms.
The group's flagship program, PAYBACK, gives customers tangible advantages when shopping across participating retail and online partners. More than 35 million customers use PAYBACK, and more than 700 retail and online companies take part in Germany. The company operates in Germany and additional European markets, with engineering and analytics work serving both program operations and the marketing needs of partner companies across retail, e-commerce and loyalty services.
Loyalty Partner was founded in 1998 by Alexander Rittweger with three employees and no venture capital; the PAYBACK GROUP dates its formation to 2000. The group has been part of the American Express Group since 2011 and continues to run its programs and services independently within it. Its stated approach is data-driven, spanning sectors and media, with an emphasis on helping partners acquire customers, deepen engagement and base marketing decisions on customer data.
