Rokt, founded in 2012 and headquartered in New York City, operates as a global ecommerce technology company. Its platform uses artificial intelligence and machine learning to deliver real-time personalisation during the transaction process, which the company refers to as the "Transaction Moment™". The technology is designed to drive incremental revenue for ecommerce businesses by presenting relevant offers and content to customers at the point of purchase.
The company's product suite includes Rokt Ads, Rokt Catalog, Rokt Upcart, and Rokt Pay+, all focused on intelligent personalisation to increase ecommerce revenue. Rokt's scale is substantial: it powers over 10 billion transactions annually across more than 33,000 clients, and reports that its technology can increase revenue by up to 30% from every customer. Following its 2025 merger with mParticle, the combined entity connects 400 million customers and powers 6.5 billion transactions.
Rokt has grown from a startup to a $3.5 billion unicorn, with a presence across North America, Europe, and the Asia-Pacific region. Technical work at the company spans AI, machine learning, real-time personalisation, and data analytics, applied within the ecommerce vertical.
