RTB House is a Polish advertising-technology company founded in 2012 that develops a performance demand-side platform (DSP) powered by proprietary deep learning algorithms. The platform targets advertisers seeking to maximise return on ad spend, particularly for lower-funnel campaigns across web and app channels. The company operates across over 90 markets globally with offices in New York, London, Warsaw, Singapore, Tokyo and Dubai.
The company's technology stack centres on deep learning models that substantially increase computational complexity compared to traditional machine learning approaches. RTB House offers shoppable creative and personalised product recommendations delivered at scale, working with major brands including Decathlon, Sephora, Nissan, Mercedes-Benz and Carrefour across retail, automotive, beauty and grocery sectors.
RTB House holds ISO/IEC 27001:2022 certification and maintains active involvement in industry governance as a member of IAB Tech Lab, a Prebid Certified Partner, and a board member of the Network Advertising Initiative (NAI). The company was founded by mathematicians, reflecting a quantitative research orientation that underpins its technical approach.
