Founded in 2015 in Denmark, Too Good To Go operates the world's largest marketplace for surplus food. The company's mobile application connects consumers with local restaurants, bakeries, cafes, and grocery stores offering unsold food at the end of the day, packaged as "Surprise Bags" at roughly one-third of the retail price. The platform has grown to serve over 127 million registered users alongside 253,000 active retail partners across Europe, North America, and Australia/New Zealand.
The technology behind Too Good To Go supports a two-sided marketplace at significant scale: the company reports that more than 489 million meals have been prevented from going to waste through the platform, avoiding over 1.3 million tonnes of CO2-equivalent emissions. Its work spans mobile app development, retail technology solutions, and tools designed to help food businesses manage surplus inventory more effectively.
Too Good To Go is a Certified B Corporation and has been recognised on Fortune's "Change the World" list (2023) and by Deloitte's "Best Managed Companies" programme (2023). Beyond its core marketplace, the company develops educational tools and advocates for legislation aimed at reducing food waste globally, operating within the food and beverage, retail, and environmental technology sectors.
