Trustly, founded in Stockholm in 2008, operates a global Pay-by-Bank (account-to-account) payments platform. Rather than routing transactions through card networks, Trustly connects merchants directly to consumers' bank accounts, enabling instant deposits, real-time refunds, and cross-border payments. The platform now processes over $93 billion annually, spans 33 markets, and links more than 9,000 merchants to 650 million consumers through a network of 12,000 banks worldwide.
The company's product suite centres on two main components. The core Pay-by-Bank platform handles the end-to-end payment flow between merchants and bank accounts at scale. Alongside it, Azura - Trustly's proprietary data engine - optimises checkout conversion and fraud performance, delivering conversion rates of up to 98% and reducing fraud risk to as low as 0.012%.
Trustly's engineering work spans open banking infrastructure, payments platform development, real-time data processing, fraud risk systems, and cross-border transaction handling. Its merchant base spans e-commerce, fintech, and online services, with clients including IKEA, Zalando, PayPal, and Coinbase.
