Attain operates a permissioned, real-time purchase-data platform that captures consumer spend information to help marketers target, measure, and optimise media for measurable sales outcomes. Founded in 2019 as Klover and rebranded in 2022, the company has built connections with over 10 million consumers, capturing more than 5 billion transactions and tracking over $400 billion in retail and gross merchandise value.
The platform serves brands and agencies across retail, consumer packaged goods, quick-service restaurants, gaming, entertainment, travel, and hospitality. Attain mobilises permissioned consumer spend data to enable attribution from advertisement to actual purchase, allowing marketers to assess campaign performance against real sales results rather than proxies.
The company operates on a dual-sided model. Consumers access savings tools, early wage access, and shopping rewards - all offered without fees or hidden costs - in exchange for sharing their purchase data directly with Attain. This direct relationship with consumers is positioned as an ethical approach to data collection, where individuals benefit from the value of their own information. For marketers, the platform provides access to billions in live, permissioned consumer spend data to refine targeting and optimisation strategies.
