We're a performance marketing platform that started in 2012 with a simple idea: make every purchase rewarding. Our technology connects brands with over 200 million consumers through the Ibotta Performance Network, a pay-per-sale model that means marketers only pay when their campaigns directly result in sales. We've put over $1.8 billion back in American shoppers' pockets by helping them earn cash back on everyday purchases.
Our team in Denver built this from the ground up, and we've grown into a public company (NYSE: IBTA) that works with major retailers and brands nationwide. We reach 91% of U.S. households through our app, website, and browser extension, plus our network of publisher partners. The average shopper using Ibotta earns more than $250 per year in cash back - real money that adds up quickly on groceries, online shopping, and more.