VideoAmp is a media performance platform for the streaming era, built for advertisers, agencies, and publishers. Its central proposition is that media investment should be planned, measured, and optimised against business outcomes rather than demographic proxies such as age and gender. The company's Media Performance Platform unifies planning, measurement, and optimisation on a single dataset and identity spine, so that buyers and sellers work from the same numbers and that outcomes established in a plan carry through to the proof of its execution.
Underpinning the platform is VALID™, VideoAmp's proprietary data engine. It connects census-level TV, streaming, and digital viewership with advanced audience attributes and full-funnel conversions back to the same household, in a privacy-forward way. The company describes having spent over a decade building this data foundation.
Engineering work at VideoAmp spans media measurement, TV and streaming viewership analytics, digital viewership measurement, identity resolution and the construction of an identity spine, audience targeting and advanced audience attributes, full-funnel conversion attribution, privacy-forward data engineering, and AI-powered reporting and analytics, alongside media planning and optimisation. The work serves the advertising, media and entertainment, streaming/CTV, and marketing verticals.
The company describes its culture as mission-driven and focused on defining the future of advertising measurement. It places a premium on a bias toward action and problem-solving, favouring people who say "I'll find a way" over "it can't be done", and takes a privacy-forward approach to data.
